Why do I need a Web Site?
About 40 million people are connected to The World Wide Web, and the number is growing daily. It is seen by many as the future for marketing. There is no doubt it has remarkable potential in the right circumstances. More and more people are using the Internet as a resource for finding products, services and information, as indeed you are now.Furthermore, it should be remembered that the Government is pushing for every business to be on line saying that those that aren't won't be in business for much longer and also that the Government wants 'access for all'.
Some of the big advantages offered by the Internet are that suppliers can provide far more than a name, address and telephone number. They can provide, usually in great detail, information about their products and services including photographs, descriptions, recommendations, sound and even video clips. Your web pages are not restricted to a particular locality like newspapers or magazines, you can advertise to the WHOLE WORLD.
Apart from being a magnificent resource in so many ways, people use computers and the internet because they enjoy it and it can be like a treasure hunt in that you never know what gem you will find on the next page!
Here are some of the 'Pros' people have quoted for needing a Web Site. You may decide that for your circumstances, some are more relevant than others.
Pros
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It can provide instant access to your company's catalogue and other information. |
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It will provide your business with advertising for 365 days of the year. |
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It will enable your customers to have instant access to Customer Support, Data Sheets and Help Desk. |
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It will enable you to inform your customers of new products and services, and updates of these. |
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It will provide you with genuine enquiries, leading to future sales. |
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It can provide essential and affordable market research. |
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It will provide your company with extra credibility. |
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You can save considerably on printing and mailing costs. |
And because there are always two sides to every story, here are some of the 'Cons';
Cons
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A Web Site may not benefit your particular product or service. |
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A Web Site could be very expensive to have designed, will the benefits justify the expense? |
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The design and lay-out of your site could be inappropriate for your product or service. |
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The design and layout could be poor and reflect badly on your company. |
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Your new site could sit there and do nothing if it isn't placed with the right search engines. |
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ConclusionIt is important, therefore, when deciding on a Web Site, to use a company that will not charge you the earth for a basic service. |
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One that can match your site's design to the product or service it is promoting; |
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One that will arrange to have your site hosted with a reliable, economic and fast Web Hosting Company; |
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A Design company that can promote your web site regularly with all the appropriate search engines; |
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A company that treats you as a human being and not just an invoice number; |
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A company that will consult with you throughout the design process, and remain in contact and approachable for maintenance and updating of the site. |
